在分手 Kanye West 后，近日 adidas 再传出和天后 Beyoncé 及其个人品牌 IVY PARK 分道扬镳的消息，据外媒报导所述，双方已同意终止合约，结束自 2018 年以来建立的合作关系。
虽然目前尚不清楚何因导致，但是不少声音猜测有可能和联名销量有关，《The Wall Street Journal》先前曾报导，Ivy Park 联名系列 2022 年销售额较前年锐减逾 50% 至 $4,000 万美元，远低于 adidas 预估的 $2.5 亿美元，不仅如此，adidas 还需每年支付 Beyoncé $2,000 万美元代言费，这样看来回馈可说是差强人意。
同时《Hollywood Reporter》也指出，Ivy Park 和 adidas 在设计和创意上有着很大的分歧，Beyoncé 现阶段正在试图拿回品牌主导权，重新调整品牌方向，有兴趣的读者不妨多加留意。
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