随着巴黎2023秋冬时装周的落幕，这一季的四大时装周暂告一段落。日前，法国时尚及奢侈品牌营销解决方案供应商 Launchmetrics 发布的一份新报告评估了纽约、米兰、伦敦、巴黎四大时装周中每场时装秀照片的总观看次数、下载次数及 MIV（即媒体影响价值，Media Impact Value）。
注：MIV（Media Impact Value）是 Launchmetrics 创建的一种专有算法，用于衡量时尚、奢侈品和美容行业所有媒体投放及营销活动所产生的影响及投资回报率。MIV 的计算基于3个主要标准：广告或激活价值当量（advertising or activation value equivalent）、基于消息源的因素（source-based factors）、基于内容的因素（content-based factors）。
报告亮点如下： …
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