Levi’s 早先正式宣布与数位时尚工作室 Lalaland.ai 建立合作伙伴关系，旨在为官网各产品生成穿著服装的虚拟模型，提供顾客更全面的实穿参考。
由于时间、预算成本的考量，各家成衣品牌往往只能以有限的模特来拍摄产品型录，然而面对体态、肤色等状况皆有差异的万千消费者来说，参考价值著实因人而异。而通过与 Lalaland.ai 人工智能技术的整合，Levi’s 未来就能够因应年齡、肤色、体型等各项因素来展示最真实的模特样貌。
「虽然人工智能可能永远不会完全取代人类模特，但我们对 AI 提供崭新消费者体验的潜在能力感到兴奋。」Levi’s 全球数位兼整合科技策略总监 Amy Gershkoff Bolles 如此提到，「我们将时尚和技术视为一门艺术和一门科学，我们很高兴能与 Lalaland.ai 合作，这家公司拥有如此高质量的技术，可以帮助我们朝更多元化、包容性的客户体验继续前进。」
目前 Levi’s 尚未确认 AI 模特功能正式启用的时间，有兴趣的读者不妨持续关注。
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