日前，迎来50周年的功能性泳装品牌 Arena（阿瑞娜）公布了创纪录的2022财年业绩：全年收入较去年同期（当时因新冠疫情导致多数泳池关闭）增长45%至1.41亿欧元，较预期高出18%，较疫情前水平增长13%。同时，Arena 在所有市场、分销渠道和品类都实现收入增长。2023年春夏的订单价值比去年同期高出33%。
Arena 由 adidas（阿迪达斯）创始人之子、adidas 法国公司总裁 Horst Dassler 于1973年创立。Horst Dassler 曾是一名游泳运动员，并曾于1972年参加慕尼黑夏季奥运会的游泳比赛，与荣获7枚奥运金牌的泳界传奇人物 Mark Spitz 同场竞技。
1973年，Arena 推出了旗下首个竞技泳衣系列，这一系列因 Skinfit® 新型超轻面料而闻名，穿上之后仿 …
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