尼尔森IQ的调查问卷显示，2023年中国消费者将提升对于生鲜产品/健康保障类产品的消费，重点关注新鲜果蔬、乳制品、生鲜肉类的购买。
在被问及未来消费的侧重和指向时，中国消费者也显示了与亚太其他国家消费者不同的属性优先级: 1) 在线购物或使用线上平台获取更多优惠及折扣信息；2) 权衡更加重要的产品属性；3) 批量购买认可品牌更大包装/经济装产品。
而亚太消费者则会：1) 更加频繁地去往折扣店进行购买；2) 管理整体的消费支出；3) 以及会完全不考虑品牌选择低价产品。这一差异也显示出中国消费者理性权衡，在商品购买和渠道选择上更为明智和慎重，产品的品质和功能仍是未来维系消费者的基石。
来源：尼尔森
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