NAMESAKE 2023 春夏系列「LIFEGUARD」最新形象大片正式登场

NAMESAKE 正式发布 2023 春夏系列「LIFEGUARD」最新形象大片，由巴黎摄影师 Fabien Montique 拍摄。

NAMESAKE 2023 春夏系列命名为「LIFEGUARD」—— 述说着品牌联合创始人、家族三兄弟之一 Michael Hsieh 精神崩溃的时期。Michael 曾因个人外表及心理因素饱受困扰与精神折磨，在一段时期陷入自我怀疑的深渊。在经历了困惑、忧郁和歇斯底里后，兄弟 Steve 和 Richard 陪伴他一起经历了各个痛苦与艰难的关卡，直到他渐渐康复。

此系列形象大片由长期合作伙伴 Fabien Montique 携手，传达了舒适与挣扎、静止与混乱之间的对立反差，漂浮在水面上的意象更让人联想到重力与生存斗争之间的拉扯。

Michael：「我们在 2016 年第一次与 Fabien 合作，共同举办了一个展览，展出与 Pusha T 的一系列专辑封面。这是继他在 Louis Vuitton 与 Virgil 的合作之后，我们再次联手。在告诉他关于我的故事后，Fabien 有了让模特儿在水中漂浮的想法，在压力中依然神情淡定，如鱼得水。」

NAMESAKE 2023 春夏系列「LIFEGUARD」现已陆续登陆 NAMESAKE 线上渠道及各大买手店。

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