4月初，美国品牌管理公司 Authentic Brands Group（以下简称“ABG”）宣布与消费品牌客户数据管理平台 Amperity 达成数据管理战略合作伙伴关系，旨在整合旗下品牌组合的线下和线上消费体验。
ABG 拥有40多个世界知名的生活方式、娱乐和媒体品牌，包括运动品牌锐步（Reebok）、快时尚品牌 Forever 21、美国青少年服饰品牌Aéropostale、纽约鞋履品牌 Nine West（玖熙）等，目前在全球150多个国家有超过1.05万家专门店或店中店，以及37.5万个销售点。在此基础上，集团发展出一个由2亿多名消费者驱动的大数据平台。
借助 Amperity，ABG 期望推动企业大数据平台的发展，从售前、售中到售后的客户关怀一系列接触点敏锐捕捉客户洞察，收集、激活 …
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