意大利时尚集团 Benetton（贝纳通）两年前制定的品牌复兴计划已于近日初现成果。该计划主要的项目是投资建立以快闪店为主的全新零售模式，以重新定义品牌形象，吸引新一代消费者。
早些时候，第一家快闪店已于米兰设计周期间开设。该店位于 via Capelli 街道，营业时间为2023年4月18日至6月15日。
Benetton 集团首席商务官 Martino Boselli 表示：“我们已经在全球具有重要战略性的地区开设了许多门店，然而在过去的两年内，我们决定投资开展一种更全面、更沉浸式的购物体验。快闪店可以使我们捕捉到最新潮、最现代的创意元素，因此这种经营模式不容忽视。两年前，我们首先采用 ‘Pink Box’ 的概念，对米兰维托里奥·埃马努埃莱二世大街（C …
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