继去年推出专为女性设计的 blissfeel 跑鞋后，lululemon 今夏发布首款专为路跑和越野跑设计的跑鞋 blissfeel trail，以此诠释越野跑鞋性能与设计的平衡。
作为创新型越野跑鞋，blissfeel trail 最直观的改动在于鞋面升级，轻盈鞋面搭配表层保护设计，提供舒适支撑的同时，有效防护户外环境下的碎石和泥沙；外底增加定向牵引和外底凹凸设计，增强抓地力，适配公路、轻越野等多种路况环境；中底则依然采用 lululemon 特别研发的加厚泡棉材料，兼具稳定性与舒适回弹；在「为她而生」的设计语言下，blissfeel trail 依然拥有 lululemon 跑鞋最具代表性的女性鞋楦，为女性越野跑者提供更贴合脚型的感受。
5 月 23 日，lululemon 还在温哥华总部宣布启动一项横跨多年的项目——FURTHER，通过为女性运动员提供丰富资源及创新产品，激发人类潜能，为她更进一步。作为项目的重要组成，lululemon 将于 2024 年 3 月 8 日国际妇女节发起一场为期 6 天的 FURTHER 超级马拉松，将邀请贾晓萌、Camille Herron、Leah Yingling、Stefanie Flippin、Mirna Valerio 等 10 位来自中国、北美、亚太的 lululemon 女性大使，挑战个人职业生涯中的最远跑程，并有机会创造世界纪录，该挑战将于专业环形赛道进行，地点将在后续揭晓。
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