随着 K-Pop 文化持续崛起甚至引领时尚潮流，SM Entertainment 旗下大势男团 NCT 成员 Jeno Lee 继去年以模特之姿登上纽约时装品牌 Peter Do 秀场后，今番再获 FERRAGAMO 青睐，宣布其出任首位男性全球品牌大使。
在创意总监 Maximilian Davis 掌舵下，此合作关系巩固了脱胎换骨的意大利精品与年轻受众间的连结，Jeno 不仅在二月时前往米兰参与 FERRAGAMO 2023 秋冬系列大秀，之后也陆续携手品牌展开拍摄及活动，例如着用全套装束出镜杂志封面等。
致力于百年印象重塑的 Maximilian Davis 表示：「Jeno Lee 拥有令人着迷的特质，而他透过音乐、个人风格与国际观众接轨的能力更是不同凡响，我们对创意有着同样的热情，很幸运他能够加入 FERRAGAMO。」
Jeno Lee 也回应自己非常荣幸：「FERRAGAMO 拥有不可思议的传奇历史、经典工艺和时尚概念，我很高兴能与 FERRAGAMO 一同创造加乘效果，迫不及待地想要与各位分享接下来的合作，请拭目以待！」
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