根据TechInsights发布的最新数据，2023年第一季度，印度智能手机出货量同比下降18%，至3070万部。三星、vivo和小米位列前三，市场份额分别为20%、18%和17%。
该季度，印度线下分销渠道占智能手机出货量的57%。手机零售商(多波段零售店)的份额达到了15%以上的峰值，是连续20多个季度中细分渠道市场的最高份额。手机厂商正越来越多地寻求对分销的直接控制，预计它们将加快在印度一线城市开设高端体验店的进程。
电商渠道占印度智能手机出货量的31%，并继续成为最大的子细分渠道。Flipkart和亚马逊主导了电商零售/分销。随着线上渠道势头将在2023年下半年回升，5G势头将占据市场，供应商的分销优先级是否会改变呢？
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