总部位于中国香港的奢侈品及时尚品牌运营商 Bluebell Group（蓝钟集团）于日前发布第三版“亚洲生活方式消费者画像”（Asia Lifestyle Consumer Profile）报告。
基于一项覆盖亚洲范围内6个市场1765名高端生活方式消费者的的调查，这份报告呈现的洞察重点关注持续变化的情感和时尚趋势如何影响包括时装、配饰和鞋履、美容、香氛和彩妆、运动生活方式以及珠宝和手表在内的高端和奢侈品消费。报告总结了三大趋势，分别为：
‘安全’奢华：风暴过后，消费者找到新的舒适区
‘感觉良好’价值转变：健康、天然、道德
新视野：本土和区域旅行吸引力
趋势一：‘安全’奢华：风暴过后，消费者找到新的舒适区
数据显示，消费者对奢侈品的态度正回归“传 …
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