来自日本的机器人新创企业 GROOVE X，宣布家庭陪伴机器人「LOVOT」正式进入中国大陆市场，同时于上海新天地开启中国首家快闪店，让广大中国消费者第一次在线下近距离接触这个由 GROOVE X 首席创意官藤原浩亲自参与设计的机器人。「LOVOT」一词由爱（LOVE）和机器人（ROBOT）融合而成，象征着 LOVOT「为爱而生」。LOVOT 拥有一双圆滚滚的大眼睛，时刻散发着治愈心灵的温暖，并且依靠全身搭载的诸多先进技术，能够实现丰富的情感表达，由内部的机械热形成的自然温度，使其在被抱起时令人倍感温暖，并通过触感与人产生互动。
本次快闪店位于上海 K11 的 B2 层中庭，为期一个月，店内分为 LOVOT 展示舞台、深入互动区和提供深度体验的咨询区。而作为首个海外发售目的地，此次 LOVOT 共带来 3 种首颜色，分别为墨黑色、米白色和暖棕色，其中墨黑色为新色，中日两国同步发售。
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