受到创意总监 Massimo Giorgetti 坦桑尼亚之行的启发，于米兰时装周发表的 MSGM 2024 春夏男装系列就像一场被打断的梦，当清晨的阳光照耀在未知之地，预示着新一天的开端，邀请着大众踏上尚未发现的无尽领域，开展探索之旅。
一个梦想褪去，另一个展开，将想像和现实之间的界线模糊。奇观在我们眼前具象化，超越了我们最疯狂的幻想。大自然以最纯粹的姿态呈现，将梦想变成现实，以睁大的双眼亲自体验。
本季男装系列展现的大地色调舞动于虚幻与现实之间：如沙漠般的棕褐或绿色、如天空般的湛蓝和淡紫。充满活力的橙色点燃整个系列，犹如日落时分在非洲大草原上点燃地平线一样。面料有机且触感丰富，印花带有自然纹理，精致而高贵：棉质黑色西装造型中，以磨损毛边处理带出斑马纹视觉效果，而牛皮纹路则令人联想到在非洲平原上漫游的动物。赤陶色或沙色的环保皮革带有灰白色的纹理，融入了大地本身的质感；而针织衫和牛仔布看起来彷彿经历了火焰或天然地形的染色；干旱土地上盛开的细腻雏菊出现在緹花棉或緹花牛仔布上，将其以抽象化的形象呈现。
由创意总监 Massimo Giorgetti 所设计的手写 Logo，作为装饰细节出现在背心、T 恤和 Polo 衫上。Massimo 将他在坦桑尼亚大自然中所拍下的照片点缀在保齡球衫和背心上，这些探险元素燃起了他的创作灵感，例如手电筒、坚固的吉普车和其他探险必备品装饰了色彩缤纷的运动衣。
整体设计独特而实用，许多单品充满着工作服风格的细节，像是带口袋的衬衫和外套、宽松的工作裤或微型短裤。实用配件同样成为焦点：有口袋的相机包、远足帽和坚固的沙漠靴。
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