日前，意大利豪华汽车品牌 玛莎拉蒂（Maserati）推出会员计划 Tridente，客户可通过下载 Tridente 应用程序，根据所属的不同会员等级，访问、享受专属内容、服务和体验。
玛莎拉蒂首席执行官 Davide Grasso 表示，玛莎拉蒂2023年第一季度的交付量较上一年翻了一番，共售出8400辆汽车，与此同时，“奢侈品（行业）越来越注重体验，而我们在玛莎拉蒂的角色，除了提供卓越的汽车外，还在于充满激情、创造性地创造体验，让我们的消费者沉浸在我们由性能、创新和设计构成的意大利传统中。”
因此，品牌正着手加强与不断增长的社区间的联系，塑造归属感、排他性，Tridente 会员计划正是其中一环。
会员计划的名称 “Tridente”意为“三叉戟”，意在 …
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