adidas 正式发布 Manchester United 2023/2024 赛季主场球衣，以曼彻斯特的工业传统为设计灵感，新款球衣意在彰显曼彻斯特精神，衣身饰有几何式样的经典红玫瑰图案，灵感源自工业革命时期建起的连接曼彻斯特和索尔福德的桥梁。这座横跨艾威尔河的桥梁象征着曼彻斯特人与该城工业传统之间的深厚联结，它被视作曼彻斯特实力的标志，也体现了这座城市如何通过工业革命等方式对世界其他角落产生深远影响。
新球衣不仅试图深入挖掘曼彻斯特这座城市的文化身份和深厚传统，还意在凝结球迷对俱乐部不渝的支持与热爱，彰显出俱乐部不懈追求成功的隽永信条。球衣以红色色块为主体设计，搭配大胆醒目的新鲜图案，胸前则缀有白色的俱乐部徽章和 adidas 徽标。平织圆领领口饰条纹细节，以俱乐部配色红白黑呈现，更添型格。
球衣在致敬过去、展望未来的同时，亦搭载高科技面料，助力运动表现。球员版球衣搭载 HEAT.RDY 技术，旨在以舒爽体感助力球员在高水平足球赛事中上演高光表现。球迷版则搭载 AEROREADY 技术，通过排汗吸湿的面料为驰骋绿茵的球迷带来干爽体验。据悉新款主场球衣将于 7 月 12 日 Manchester United 在挪威对阵 Leeds United 的比赛中首次亮相。球衣现已通过球队线下门店、adidas 指定门店和官网进行发售。
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