Bang & Olufsen 本季推出全新品牌活动「在音乐中看见自己」，基于品牌全新的发展方向，以打造交互式虚拟形象的方式，给每位用户的音乐品味赋予了生命，让参与者在音乐中看见自己。品牌创意总监 Paul Collins 表示：「音乐不仅仅是一种聆听体验，更是一种全身心的感受。我们通过音乐来表达身份认同、维系社群纽带。聆听自己喜爱的音乐可以将我们带入另一个奇妙世界。」B&O 希望借助本次项目，与创意团队 Hello Monday / DEPT® 合作为用户和社群提供一个能够通过音乐表达自己、共同创造的机会。
B&O 邀请用户访问活动网站体验「在音乐中看见自己」的互动，只需填写一份简短的问卷调查即可定制虚拟形象。该网站会根据问卷选项，结合对您音乐情绪、能量和节奏的评估，生成一个符合用户音乐品味的、独特的全动态虚拟形象，感兴趣的朋友不容错过。
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