我们都讨厌广告。
文章，视频，社交媒体…网络上美好的东西似乎基本上都是“免费”的。它像一个张开盖子的捕蝇草：色彩丰富，眼花缭乱，也许还有点臭臭的。我们自愿飞进去享受这一切，交出我们的注意力，并通过广告的形式，被具体的消化掉。
但这个过程总归不太舒服。绝大部分广告都构成一种对体验的破坏，B站因此做出了「不加贴片广告」的承诺。可问题依旧存在。一方面，收益下降，创作者“停更”，希望他们加回贴片的呼声不绝于耳。另一方面，当你在弹幕里看到“恰饭”两个字，如果没有直接退出，至少也会下意识地调低期待。
大家都很难受。
牺牲用户体验(这对自己也是一种伤害)来换钱，还是坚持日子难以为继的不变质？对B站和它的UP主而言，这都是个重大，而且长期无解的问题，也是这期节目的两位嘉宾日日面对的「行业现状」。所以面对B站即将(如果不是已经)到来的播放时长变革，我们希望坐下来，好好聊一聊这个死局，和这次变革中隐含的那点“希望的闪光”。
叔叔是认真的。B站确实“有可能倒闭，但绝不会变质”，我们找到了证据。
正文完
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