之前原研哉为 MUJI“さらっと綿”系列内衣设计了全新海报视觉及对应的视频，虽然没有出现具象的产品，却能让我们感受到系列产品希望带来的清凉舒爽的体验。
日前 HARA DESIGN INSTITUTE（原设计研究所）介绍了原研哉对这一设计概念的延伸，在为 MUJI 的夏季产品系列打造的系列海报上，有更多产品的模糊影像出现——它们有服饰、餐饮、家居用品和洗护产品等，同时海报上也只留下了简单但直接的信息。
仍然没有具象的产品，但产品类别不难看出，产品的特性和卖点也能直接感受得到。在看到这样的海报后，大家可以自行去发现和尝试 MUJI 的对应产品——甚至因为没有具体产品的约束，它还带来了更广泛的适用性，整个一类产品都可以用这样的海报来代表。
这样 MUJI 的夏季海报也达成了一致。我们也可以期待今年冬天 MUJI 的冬季系列也会有这一设计概念的延伸了。
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