Ralph Lauren 首席执行官 Patrice Louvet 日前接受《Bloomberg》采访时表示，品牌将会继续上调产品价格，旨在提高品牌声誉。
对于调涨的决策，Patrice Louvet 表示：「我认为只要我们能够有好的故事、不断输出好的创意，那么在涨价方面就没有限制。」、「我们有责任确保品质和定价维持一致的高度。」
自 2018 年以来，Ralph Lauren 已将其商品平均价格提高了约 80%，除了服装业务之外，品牌同时也在计划销售家居用品等高价奢华品项，并著眼于印度和中国地区的扩张，有兴趣的读者不妨多加留意相关新闻。
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