随着 Lyst 2023 第二季度报告正式公布，我们可以发现时尚趋势正在发生巨大的变化，继 Prada 蝉联两个季度榜首后，今番即由 Jonthan Anderson 执掌的 LOEWE 以黑马之姿强势夺下全球最热门品牌冠军。
在 LOEWE 以知名品牌大使、质感形象大片、「Pixel」胶囊系列等话题性产出首登全球最热门品牌之时，Prada 则退居第 2，而后由 Versace、Miu Miu、Bottega Veneta、Valentino、Saint Laurent、Moncler、Gucci、Dior 依序包揽 3 至 10 名；有趣的是，尽管 Louis Vuitton 今季攀升两名次位居 11 并未进入前 10 名，但在 Pharrell Williams 上任创意总监发表大秀、Rihanna 出镜形象海报、Zendaya 担任品牌大使等操作下，若保持热度相当有望在下一季迅速窜起。
同时，受到争议事件影响的 Balenciaga 似乎正在慢慢回温，从上回 18 名小幅晋升至 16 名，而 Goyard、Posse 和 Loro Piana 三个品牌则处于快速崛起的突破阶段，未来备受看好、不容小觑。
至于最热门单品部分，本季再由 LOEWE 推出的「Anagram tank top」领衔一众鞋包配件上榜，包括 Onitsuka Tiger Mexico 66 球鞋、Versace 墨镜、LOEWE 的拉菲草编织托特包、New Balance x Aimé Leon Dore 联名鞋款均收录其中，有兴趣的读者不妨至 Lyst 网站了解完整分析。
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