Balenciaga 本周正式发表 2023 七夕系列限定产品以及一支量身打造的广告大片。本系列包含多款衣橱必备单品，包括宽松 T-Shirt、连帽衫、运动裤、短裤、牛仔风平织夹克和棒球帽等，经过水洗仿旧工艺，刻意营造出磨损效果，并饰以手工缝制的「Je t’aime」（法语：我爱你）字样和心形图案。亮红色睡衣式长裤及衬衫则满饰以「I love you」字样的暗纹提花。
标志性的 Balenciaga 配饰采用极繁主义风格重新加以诠释：Le Cagole 包款、Explorer 双肩包和腰包、Paris 高筒鞋和穆勒鞋，均点缀以穿孔的银色金属圆环装饰；Hourglass 沙漏包和 Marie Antoinette 高跟鞋被蝴蝶结缎带覆盖；Crush 包款和 Pool 拖鞋以粉色豹纹人造皮草制成。
此外，Balenciaga 同步推出七夕 23 系列广告大片，由摄影师 Shinichi Tsutsui 掌镜拍摄，包含平面及影像作品。镜头对准上海街头的三对真实的情侣，他们身着本系列服饰，在短片中大方展示，并讲述两人初次相遇时的情景。Shinichi Tsutsui 是一位居住在纽约的街头摄影师，他于 2015 年开启了#TheWayYouWEREThatDay（定格那一天）的长期摄影项目，力图捕捉人群、时尚、城市在当下的瞬间，将青春、潮流和景致记录永存。
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