来自法国的时尚品牌 Hermès，旗下的 Birkin 包位居全球最受追捧名牌包榜首，从 2020 至 2023 年间，每月平均搜寻数量达 159,208 次。根据外媒报导，Hermès 的 Birkin 包在 2020 年的月平均搜寻量为 149,000 次；到了 2023 年则攀升至每月平均 159,208 次；尽管 Brikin 的售价始终居高不下，但丝毫不影响他的高人气，在过去的 3 年里，该包款的搜寻量共成长了 19%。
Hermès 手提包的价格约为 5 到 6 位数之间，最实惠的款式售价也高达 $10,000 美元；由鳄鱼皮和钻石制成的 Himalayan Birkin 30 在去年以 $45 万美元的价格售出，是品牌最昂贵的款式之一。随着法国女演员兼歌手 Jane Birkin 于月初去世，这款以她名字命名的包款，搜寻数字持续飙升，紧接其后的是 Louis Vuitton 的 Neverfull 包，平均每月搜寻次数为 126,629 次；Gucci 的 Marmont 包排名第 3，平均每月搜寻次数为 82,375 次。
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