美国互联网品牌孵化平台 Foundry 宣布收购互联网男士护理品牌 Blu Atlas，收购价格为八位数，这也是 Foundry在男士个人护理行业的第三次收购。
Blu Atlas是一个直接面向消费者（D2C）的男士护肤、护发和香水品牌，自 2022 年 1 月推出以来品牌经历了可观的增长。
Foundry 首席执行官 Hendre Ackermann 表示：”我们相信，通过增加分销、提高知名度以及继续提供优质和差异化的产品种类，Blu Atlas 有潜力在未来几年达到 1 亿美元的销售额。”
Foundry 于 2021 年成立，当时获得了 1 亿美元的投资，投资者包括 LightBay Capital 和 Monogram Capital Partners。
必胜客前首席全球客户官 Helen Vaid担任 Foundry首席执行官至2023年2月 …
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