面向流行风向更加多元、更具探索深度的中国市场，Gap 将目光聚焦于视野不断更新的中国本土年轻消费者，「I am Gap, 新装出发」品牌新主张，则是从国内年轻一代的视角对经典常青与风格创新命题展开的一场多维度思考，也代表着 Gap 品牌形象的重塑。由 Modern Preppy、Urban Workwear 与 Premium Blue 三大系列开启全新篇章，进一步丰富 Gap 与国内年轻一代共同置身其中的流行文化场景。
Gap Modern Preppy 潮流校园风系列结合了「预科生」风格 Preppy Style 的经典元素，与当代年轻人的审美取向与衣着习惯，由印花大胆撞色的 2 in 1 Logo Tee、兼具千禧复古与校园流行风格的学姐针织衫为主打，以潮流而不失随性的方式走进人们的日常生活场景。
Gap Urban Workwear 城市机能风系列以防风、防雨、防泼水的特殊功能面料加持，高工艺的细节和丰富的功能属性也为流行 Urbancore 风格带来更为现代化的诠释。Gap Premium Blue 质感简约风系列从 Clean fit 中得到灵感，运用中性色的百搭基础款式满足都市年轻人群通勤、休闲的不同需求，亦是提升衣橱品格的必备选择。
「I am Gap, 新装出发」不仅是对 Gap 品牌经典元素与现代化创新的平衡，更是 Gap 面向国内年轻市场大力转型的起点。以对流行文化的敏锐感知与多维度的创意发散拥抱国内青年、潮流文化，并在碰撞与融合中建立起全新的品牌形象，得以令 Gap 的品牌影响力扩散到更加多元的社群，完成「新我」的蜕变。
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