品玩7月28日讯，据界面新闻消息，Meta首席执行官马克·扎克伯格7月27日告诉员工，Threads在推出后的几周内流失了一半以上的用户，因此公司高管非常重视提高Threads的用户留存率。扎克伯格说，尽管“并不完美”，Threads的用户留存率好于高管们的预期。
“显然，如果有超过1亿人注册，理想情况下，他们全部甚至一半都坚持留下来，但我们还没有达到这一点，”他说，他认为用户流失是“正常现象”，随着公司为该应用增加更多功能，包括桌面版和搜索功能，预计用户留存率将会提高。
Meta首席产品官克里斯·考克斯说，Meta正在考虑增加更多“吸引留存的钩子”，以吸引用户返回应用，比如确保使用Instagram应用的用户可以看到重要的Threads。
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