New Balance 首次跨界与 Blue Bottle Coffee 联名合作推出环保概念跑鞋

经过 New Balance 近年跟大大小小的时装品牌合作后，这回终于跨界与同样源自美国的咖啡烘培商 Blue Bottle Coffee 合作，选了 Fresh Foam X 1080v12 作首次联名鞋款，结合了两品牌的各自设计原则，把极简主义和极高舒适度的元素放进鞋里。

对 New Balance 来说是初次与跨界别单位联名设计，但 Blue Bottle Coffee 早就有跟日本品牌 Human Made 长期合作，因此这次联名更再一次确立身为此咖啡烘培商在时尚上的定位，而双方在是次设计上呈现各自品牌的社会责任和可持续发展的目标，在跑鞋上加入环保概念。

Fresh Foam X 1080v12 采用的原液染色及未染色材料，透过可持续节水计划而进行，比起传统染色方法最少减少了 80% 的用水量。此外，中底泡绵含有约 3% 由可再生原材料制成的生物基础成份，有助减少碳足迹，同时亦提供最佳缓冲效能。

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