国际奢侈珠宝品牌正加大对中国市场的投入力度。
根据《华丽志》旗下全球首个时尚商业实时动态平台——华丽通收录的数据，2023年上半年，17家国际奢侈珠宝品牌在中国内地发生了 71条实体动态，包含新开门店、快闪、展览、线下活动、艺术装置等。
从中我们发现，新开店方面，奢侈珠宝品牌体现出了明显的向新一线及内陆省会城市下沉的趋势，杭州和郑州是上半年新增奢侈珠宝品牌门店最多的城市，福州、深圳并列第二。而在品牌的线下动态（快闪/展览/线下活动/艺术装置）方面，一线城市依然是首选，上海、北京高居前二。
从品牌活跃度看，Qeelin 是开店最多的品牌，Chaumet尚美巴黎是线下营销动态最多的品牌，而 Van Cleef & Arpels 梵克雅 …
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