8月1日，意大利奢侈品牌普拉达（Prada）宣布推出全新彩妆和护肤产品两个系列。系列产品将陆续登陆全球市场全渠道销售。
2018年，在与西班牙香水美妆巨头 Puig集团结束十多年的授权合作后，Prada 于2019年与法国欧莱雅集团签订了新的授权协议，从2021年1月开启合作。2022年，欧莱雅集团助力 Prada 重启美妆业务 Prada Beauty，并推出两款全新香水 Luna Rossa Ocean和 Prada Paradoxe。
此次全新彩妆和护肤系列的推出，标志着 Prada 品牌的多元化战略进入全新阶段。
关于与欧莱雅集团的授权合作细节，详见《华丽志》历史报道：Prada 与欧莱雅集团达成奢华美容产品授权经营协议
回顾 Prada 护肤系列的历史，2004年品牌与 Puig集团建立了授 …
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