总部位于布鲁塞尔的国际天然有机化妆品协会（Natrue）发布新版 《 “天然”标志全球品牌指南》。
目前，该组织有 70 多家合作伙伴公司。通过该协会的标识，消费者可以识别含有高比例天然或有机成分的产品。这项标准界定了 13 个产品类别，对面霜、精油、洗发水和口腔卫生产品等进行了区分，在兼顾化妆品功能的同时实现最大程度的天然性。全球已有 280 多个品牌的 6600 多种产品采用了 Natrue 标志。
指南分为五个部分：第一部分专门介绍 Natrue 标志和协会希望实现的目标；第二部分包含如何传播标志的说明；第三部分侧重于图形，并提供了色彩、徽标和所有与标志相关的图形使用指南；第四部分举例说明如何在社交媒体上以个人方式讲述与 Na …
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