旅游业回暖和夏季奖金季的到来，推动着日本各地的零售商争相抓住奢侈品消费激增的机会。
根据 Statista 的数据，今年到目前为止，日本奢侈品行业的收入约为304.9亿美元，仅次于美国和中国，位居世界第三。此外，到 2023 年，日本高端化妆品和香水的市场容量将达到 104.8 亿美元，成为日本奢侈品市场最大的细分市场。
在疫情期间全球线上奢侈品消费需求快速增长，但根据麦肯锡近期的调查发现，日本的奢侈品消费者仍然更倾向于亲临现场购物，而非线上。调查结果显示，36% 的受访者只在线下购买，近 80% 的受访者声称线下购物是他们整个购买过程中的重要组成部分。
伊势丹三越控股公司（Isetan Mitsukoshi Holdings）在 6月底启动促销活动 …
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