美国内衣制造商 Ariela & Associates International宣布收购 Z世代内衣创业公司 Parade。
Parade将利用新东家的资源，包括设计和分析预测资源推动销售增长和国际扩张。
Ariela & Associates International 由首席执行官 Ariela Esquenazi创立于25年前，是美国最大的内衣企业之一，也是最大的女性领导的内衣公司。旗下品牌组合包括2019年收购的大码内衣品牌 Curvy Couture、以及平价内衣品牌 Smart & Sexy 和 Fruit of the Loom。
Parade 于 2019年由时年 21岁的哥伦比亚大学毕业生 Cami Téllez创立，总部位于纽约，以其色彩鲜艳的产品和去性别、面向社群的营销策略吸引了 Z 世代消费者。品牌没有在社交媒体投放过多广告， …
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