8月18日，瑞典运动品牌 BJÖRN BORG发布2023财年第二季度和上半年财务数据。
首席执行官 Henrik Bunge 在官方公告中着重提及：“我们的运动系列让我感到非常自豪，得益于自营电商业务取得的令人难以置信的发展，（运动系列自营电商业务）不仅在第二季度增长了98%，而且在整个上半年增长了100%”。
上半年关键数据如下：
净销售额为4.125亿瑞典克朗，比上一年的3.882亿瑞典克朗增长6%；经汇率调整后，净销售额增长2%。
自营电商和合作电商的销售额增长16%，达到1.693亿瑞典克朗，其中，自营电商平台的销售额大幅增长36%，达到7090万瑞典克朗。
毛利率从去年同期的51.9%提高到53.6%。
营业利润增长14%，至3950万瑞典克朗，按固定汇率增长20 …
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