Versace 无预警删除 Instagram 社群平台内所有贴文

意大利奢华时尚品牌 Versace 稍早将官方 Instagram 清空，引发不少粉丝猜测与讨论该品牌为何做出此举动。多数奢华品牌，如 Burberry 与 Balenciaga，也曾做出类似行为。在时尚界，社交媒体的彻底消失似乎意味着该品牌正准备走向全新面貌。

在 Tapestry Inc. 宣布收购 Versace 母公司 Capri Holdings 后，官方 Instagram 版面便出现空白。Versace 向《WWD》解释道此举实际上是为了推出新的贴文方式，并将于周四开始推出全新社交媒体策略。该品牌在声明中表示：「Versace 将于本周重新启动 Instagram 官方平台，以杂志风格的形式发布 2023 年秋季系列，同时在实体店内和线上网站上架新一季系列产品。」声明继续说道：「我们一直在改进与社群交流的方式，让他们更接近我们的世界。全新方法使我们能够继续以叙事方式为全球观众带来最好的 Versace 内容。」

有关该战略的任何其他信息还尚未发布，但该品牌于近几周发布一系列黑白广告宣传图片，出镜的模特包括 Gigi Hadid、Anok Ya、Angelina Kendall 和 Karolina Spakowski 等人。本次为 Versace 首次删除社交媒体帐号，有兴趣的读者不妨持续关注。

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