美国雅诗兰黛公司（Estee Lauder Companies Inc., ELC，纽约证券交易所股票代码：EL）和谷歌云（Google Cloud）宣布扩大双方的战略合作伙伴关系，在雅诗兰黛的品牌网站上开创生成式人工智能的新用途，以提升其奢侈品牌数字体验。
雅诗兰黛是全球美容行业中较早利用谷歌云来加速其技术战略的合作者。通过此次合作，双方将共同探索人工智能驱动的解决方案，以更好地了解消费者情绪，为研发工作提供信息，并将知名美容品牌的影响力转化为一流的高接触式数字体验。
具体而言，谷歌云的基因人工智能功能将为消费者情绪和反馈的实时监测提供动力，使雅诗兰黛能够主动解决消费者关注的问题，应对外部趋势，并最终改善消费者体验。
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