美国品牌管理公司 Authentic Brands Group（以下简称“ABG”）宣布完成收购全球极限运动和生活方式公司 Boardriders，将后者旗下品牌 Quiksilver、Billabong、Roxy、RVCA、DC Shoes、Element、VonZipper、Honolua 和 Boardriders纳入 ABG的品牌组合。
此次收购完成后，ABG在全球的年零售总额达到290多亿美元。ABG将采用其成熟的品牌发展和价值创造策略，并将在短期内公布全球零售合作伙伴的名单，以帮助这些品牌进入下一个发展阶段。
更多交易细节，详见《华丽志》历史报道：ABG 收购极限运动及生活方式公司 Boardriders 及旗下 Quiksilver、Billabong 等品牌
ABG旗下现有50多个品牌，零售足迹遍布150多个国家，包括13300多家独立商店和店 …
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