用户增长是衡量产品或服务在市场上的表现和价值的重要指标，也是实现商业目标和盈利模式的关键因素，主要聚焦于用户的获取、激活、留存、收入和推荐等方面，以及用户增长的评估和优化等。其中，指标体系、AB实验等是重要的用户洞察手段，前者也是后者有效应用的关键基础。用户增长需要指标体系、AB实验的支撑和引导，通过数据分析来发现用户需求、优化用户体验、提升用户价值，并将实践经验沉淀到数据产品设计中。
为推动企业用户增长的实践经验普及，DataFunCon2023·深圳站设立数据指标体系建设与应用论坛、AB实验应用与发展论坛、数据产品设计实践论坛，邀请YY直播大数据负责人景生军、微信实验平台负责人王勇、bilibili数据平台部高级技术总监担任论坛出品人，带来用户增长最核心技术工具的实践分享。
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