罗永浩数字人615首秀百度电商，全球首位头部主播AI分身开播
6月12日，罗永浩发微博称其数字人将于15日在百度电商开播，欢迎各位老朋友来当“人肉验真仪”。此前在5月23日，罗永浩在百度电商首秀 4 小时，GMV 超 5000 万元，观看人数破千万。
据悉，罗永浩是首位用数字人直播带货的头部主播。此次合作主要得益于百度发布的高说服力数字人等关键技术突破，为头部主播的合作打开了空间。此前有分析师观点指出，“AI+头部IP”的电商新范式不仅能为用户带来互动新体验，更将推动直播电商行业向智能化、高效率、低成本方向加速进化。
根据百度电商数据显示，目前已有累计超 10 万数字人主播，覆盖电商、教育、医疗等数十个行业，助力商家直播运营成本下降超80%，GMV平均提升62%，验证了数字人直播的商业可行性。
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